How can I make an impression with my marketing materials, even if the home is unstaged?
A Classic Problem:
Vacant, unstaged listings simply don’t look good in photos. It’s a well accepted fact! Sure, viewers will know when they’re looking at the kitchen, and when they’re looking at a bathroom, but most of the rest of the rooms are pretty much going to look the same!
This is because the human brain relies on anchor points when viewing photos. Furniture acts as a link between two or more photographs, creating a sense of space and unity in the viewer’s mind.
When presented with this challenge, MOST Realtors assume that it is not worth it to invest in decent photography, or any other kind of marketing. In reality, they couldn’t be farther from the truth!
An Easy Way Around It:
The key is to use a 3D WALKINTOUR! Their interactivity takes the
emphasis off of empty corners, and puts it on the flow of the home. When your viewers are actually walking through the 3D model from room to room, no space will be mistaken for another!
Once your viewers begin to feel how the space fits together, they’ll begin imagining how their life would be within the home, instead of questioning “are these photos of the same room? What is this photo even of??”
Try a 3D WALKINTOUR on your next vacant, un-staged listing, and you’ll see the difference.