Making Your Marketing Media Work FOR You | WALKINTOUR
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Making Your Marketing Media Work FOR You

Making Your Marketing Media Work FOR You

Making Your Marketing Media Work FOR You

  |   Marketing Tips

The Magic Formula

 

Marketing homes is not about selling homes. Right? Smart Realtors realize that marketing a home is really about getting the next deal lined up!

 

The most productive agents all leverage each listing as an opportunity to get in front of a lot of people who are actively looking to buy and sell real estate. They keep their pipelines full of prospects by getting their listings in front of as many people as possible, as often as possible.

 

By impressing viewers with your marketing materials, you are earning credibility and trust!

 

Here’s our 3-step guide to leveraging your marketing materials for the greatest effect.

 

 

Step 1: Get as many eyeballs on your materials as possible

Consider using a URl sign rider to impress passersby, and drive more traffic to your listing!

Using a URL rider on your for-sale sign is both impressive, and drives more volume to your listing!

 

  1. Use a single property website with an easy-to-remember custom domain name.

     

    • Get a URL sign-rider so that passers-by will be able to learn more by visiting your single property website later.
    • People are likely to remember something like PersimmonCondo.com, while they almost certainly won’t remember 16767PersimmonBlvd-Unit585.com
    • Put the URL EVERYWHERE! It should be on your property flyer, any mailers you send out, and on every web outlet you can find. All of your materials should direct people to “visit [your domain name] to learn more!”. (Once viewers are on your single property website, they are directed to contact you. Whether or not this home is right for them, you can still offer your services!)

     

  2. Get your branded single property website onto Zillow, Trulia, etc. as the “virtual tour”.

     

    • Most MLSs will automatically syndicate your “virtual tour” (which should be a single property website) link out to the big marketing platforms, such as Zillow, Trulia, etc. The problem, though, is that most MLSs require that the single property website be un-branded. That defeats the whole purpose! If your MLS doesn’t allow you to

      Claim your listings on Zillow, Trulia, and other real estate listing sites. Make sure you add your branded single property website as the property’s virtual tour!

      use branded virtual tour links, you need to go claim your listing on each of the major platforms, and replace the un-branded link with a branded one.

     

  3. Send out mailers to make a local impression.

     

    • Mail a postcard with listing details to homeowners near your listing. Include your single property website link so that viewers will be able to find out more about you and your listing.
    • In your postcard, include an invitation to your open house! This will add another possible touch point for you, and

 

 

Step 2: Once you’ve got their attention, make a REAL impression

 

  1. Once people are looking at your stuff, you need to make sure they remember you! By providing unique, memorable marketing materials, you are differentiating yourself, and increasing the likelihood someone will contact you just because they’re impressed by what you do.

     

    • A 3D WALKINTOUR is a fantastic way to make that happen. Not only do they increase the average amount of time a viewer spends engaging with your listing (and thus you), but they are also significantly more memorable, leaving a more lasting impression than pictures alone. Studies show that viewers spend an average of 3x-6x more time engaging  with property listings that feature a 3D WALKINTOUR. (via Apartments.com)

     

  2. After viewers have learned about your listing, they may very well want to learn more about you! You better make it easy for them to find you!

     

    • When designing your online presence, fashion it like a funnel. Your outreach campaigns, such as print materials, web posts (Zillow, Trulia, etc), and your URL sign rider, should direct people to your
      Making Your Marketing Media Work FOR You

      Marketing media should function like a funnel.

      single property website, which then may direct a viewer to your personal website, and so on. At each level, the viewer is prompted to contact you in some way. The more a viewer bounces around in the funnel, the more likely it is they will convert into a prospect and contact you!

    • On our single property website, there’s a spot for you to include links to your personal website, Facebook, Linkedin, and more! Take advantage of those opportunities to direct viewers to learn more about you.
    • Likewise, there should be links to your single property websites on your personal website, and social media pages.
    • The ultimate goal should be for viewers to engage with multiple outlets all in one sitting, increasing the quality of your impression.

 

Step 3: Consistency is key!

 

    1. As with all marketing efforts, you need to be consistent! Make a commitment to using the best marketing tools on all of your listings, so that you can multiply your chances of conversion.

 

    • Creating a brand synonymous with quality is essential, and using great marketing for every property is an easy way to do that! Many of our clients make a commitment online, and in their listing presentations to use a 3D WALKINTOUR for every property, proving to their prospective clients that they are dedicated to marketing their listing.
    • Using superior marketing once may get someone to take notice of you, while doing it multiple times will earn their respect, which is what it takes to convert leads.

 

Happy Marketing!

 

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